Volcom is a modern lifestyle brand that embodies the creative spirit of youth culture. The company was built on liberation, innovation and experimentation while remaining dedicated to the breakdown of established traditions. Today, Volcom stays “True To This”, symbolizing integrity, authenticity, individuality and the pure fun of riding.
The goal of Volcom is to provide a connection for people who share our passion for art, music, film, skateboarding, snowboarding and surfing. We are focused on supporting athletes, artists and musicians – providing a means for creative individuals to come together and collectively express themselves. This collaborative effort is at the center of everything we do, from the ever-growing Veeco Productions film library , the grassroots “Let the Kids Ride Free” contest series, the high-profile “Volcom Pipe Pro” surf competition on down to our in-house record label – Volcom Entertainment.
Founded on a snowboarding trip in the winter of 1991 by Richard Woolcott and Tucker Hall, the Volcom idea would incorporate a major philosophy of the times: “Youth Against Establishment”. It was also the first time that surf, skate and snow were brought together under one brand from its inception and “America’s First Boarding Company” was born.
Our products (which include streetwear, boardshorts, denim, swimwear, footwear, accessories and outerwear) incorporate a distinctive mixture of fashion and function combined with quality, comfort and athletic performance. With designs for men, women and youth, we strive to responsibly make meaningful product that not only exemplifies our lifestyle, but enhances the ability to live it.